FANTA FLAVOUR
For this project, I was tasked with designing a new Fanta flavour, along with a custom logo and bottle wrapper for the product. The goal was to create a concept that felt fresh, eye-catching, and aligned with Fanta’s bold and playful brand identity.
Alongside developing the flavour concept, I created a custom logo variation and bottle wrapper. Although I wasn’t allowed to alter the original shape of the Fanta logo, I was able to add creative elements to personalise it.
To reflect the flavour visually, I illustrated a pomegranate in Adobe Illustrator and added custom textures to give it a vibrant, juicy look. I chose a bold pink colour palette to represent the fruity, refreshing mix of flavours and to help the design stand out on a shelf.
Project Date 2020
Final Fanta Label Design
For the final label, I wanted the design to feel tropical, vibrant, and full of energy — reflecting the fruity mix of pomegranate, lime, and peach. I used Adobe Illustrator to construct and draw each element by hand, focusing on bold shapes, fresh colours, and playful details. I also used Photoshop for some final enhancements and textures.
Overall, I was really happy with the outcome. The design captured the fun, refreshing spirit I was aiming for, and it pushed me to combine both illustration and branding techniques in a cohesive way.
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